Money Magnet - The Key to Lasting Wealth

The Key to Lasting Wealth

Here is something else you must consider very carefully. You want to identify the problem and you want to give them the solution, but more importantly, the key to massive wealth is that you need to make your solution, or the answer to their problem, greater than your promise. If you over-deliver on your promise, you will almost immediately find yourself in the top 1% of income earners in your marketplace. All you need to do is to make your solutions greater than your promises.

Many companies out there advertise all these great things about their product or service. People put all these great superlatives on their resumes. Then they get hired, or somebody who retains their services or buys their products and it under-performs or they under-perform.

The person who purchased the product or service feels let down or even worse - cheated. Why? Because they didn’t make the solution bigger than the promise. Even if you sell yourself like crazy, your goal must always be sure that all those big promises you are making about your product, your service or yourself is still nothing compared to the results of what you can deliver.

Do you know what happens when you do that? People don’t just come to you once to get their problem solved they will come to you again and again and again. And if you run any kind of company I am sure you know it is really important for people to come to you again and again because having people buy from you just once will put money in your pocket, but it will not create wealth. Let me repeat that.

You create wealth by having people come back again and again over and over with such a high level of overwhelming satisfaction that they are just bursting at the seems wanting to give you more money for new problems that they have. This also applies to their ongoing problems that they feel you have the most satisfying solution, whether it is a temporary one or a permanent one. On top of that, they will start to send other people to you to solve their problems.

That’s the secret to permanent and lasting wealth. Define problems and offer solutions.