What Problem Can You Solve?
It is a fact of life. People have problems and they want solutions. So what kind of problems do the people at your company have? If you run a company, what kind of problem does your market have and what kind of solution do you offer that will cause clients and customers to pursue you? You have to ask the question, “Why would people pursue me?
Why should people give you their money? I can tell you this – it is not because you have something to sell – that doesn’t make a difference. People have stuff to sell all day long, so you can forget about that. Just because you have something to sell, even if it is a great product or service, it doesn’t mean people want to buy it.
If you do have something to sell and your family and friends are buying it, it doesn’t mean you can become wealthy selling it. More than likely the only reason they are buying it is because they are your friend or because they love you. But let’s get real. People don’t buy things just because somebody has something to sell. People buy things to solve some sort of a problem they have, whether it is a serious problem or it’s fun problem.
It could be one of entertainment or finances or something else. But the bottom line is this: You need to be able to satisfy a problem in the marketplace or in the company that you work for in such a unique way that your employer is willing to give you a raise or your customers are willing to buy from you because you have helped solve an immediate and pressing problem.
As yourself, what solution can I offer to people who have a specific desire, a specify craving or a specific yearning? Whatever solution you offer - People have to crave it. People have to have an appetite for it.
Let’s get really specific here. You need a starving crowd. However you not only need a starving crowd, but one that has an appetite and craving for what you specifically offer. It’s very simple.
You can have a hungry crowd of people that is starving – and I mean that literally. They want something to eat. You’re thinking you’re going to make a killing selling the biggest, juiciest prime rib, that is so tender, you can cut it with a fork. It is the best steak and prime rib this hungry crowd has ever eaten. However there is only one problem. You find out that these people you are trying to sell your prime rib to are diehard vegetarians with carrot juice pumping through their veins!
You’ve got a big problem! You’ve got your hungry crowd, but they don’t eat meat! Now, if you had a truckload of celery sticks, lettuce and tofu you could feed this starving crowd and solve their immediate problems. You’ve got your starving crowd and that’s what you want. But you were not specific enough. You got meat and they want vegetables. So the lesson here is you need to solve very specific problems for very specific people.
That’s it!
If you work for a company, identify the problems that have gone unsolved – very specific problems – and find a way to solve them. That’s going to immediately raise your level of contribution and your worth to your company. That helps you accelerate though the ranks of your company to get raises and become overqualified for your current position.
Keep in mind the only reason you are in your current position and making the amount of money you are now is because you have not made yourself overqualified for that position by solving your company’s immediate problems. You may resist this idea, but it is the truth. You are getting paid what you are worth to you company, whether you agree with it or not.
If you run a business you need to know and identify the specific problems in your marketplace. You must be very specific. You want look at that problem and you want to give them the solution.
It is a fact of life. People have problems and they want solutions. So what kind of problems do the people at your company have? If you run a company, what kind of problem does your market have and what kind of solution do you offer that will cause clients and customers to pursue you? You have to ask the question, “Why would people pursue me?
Why should people give you their money? I can tell you this – it is not because you have something to sell – that doesn’t make a difference. People have stuff to sell all day long, so you can forget about that. Just because you have something to sell, even if it is a great product or service, it doesn’t mean people want to buy it.
If you do have something to sell and your family and friends are buying it, it doesn’t mean you can become wealthy selling it. More than likely the only reason they are buying it is because they are your friend or because they love you. But let’s get real. People don’t buy things just because somebody has something to sell. People buy things to solve some sort of a problem they have, whether it is a serious problem or it’s fun problem.
It could be one of entertainment or finances or something else. But the bottom line is this: You need to be able to satisfy a problem in the marketplace or in the company that you work for in such a unique way that your employer is willing to give you a raise or your customers are willing to buy from you because you have helped solve an immediate and pressing problem.
As yourself, what solution can I offer to people who have a specific desire, a specify craving or a specific yearning? Whatever solution you offer - People have to crave it. People have to have an appetite for it.
Let’s get really specific here. You need a starving crowd. However you not only need a starving crowd, but one that has an appetite and craving for what you specifically offer. It’s very simple.
You can have a hungry crowd of people that is starving – and I mean that literally. They want something to eat. You’re thinking you’re going to make a killing selling the biggest, juiciest prime rib, that is so tender, you can cut it with a fork. It is the best steak and prime rib this hungry crowd has ever eaten. However there is only one problem. You find out that these people you are trying to sell your prime rib to are diehard vegetarians with carrot juice pumping through their veins!
You’ve got a big problem! You’ve got your hungry crowd, but they don’t eat meat! Now, if you had a truckload of celery sticks, lettuce and tofu you could feed this starving crowd and solve their immediate problems. You’ve got your starving crowd and that’s what you want. But you were not specific enough. You got meat and they want vegetables. So the lesson here is you need to solve very specific problems for very specific people.
That’s it!
If you work for a company, identify the problems that have gone unsolved – very specific problems – and find a way to solve them. That’s going to immediately raise your level of contribution and your worth to your company. That helps you accelerate though the ranks of your company to get raises and become overqualified for your current position.
Keep in mind the only reason you are in your current position and making the amount of money you are now is because you have not made yourself overqualified for that position by solving your company’s immediate problems. You may resist this idea, but it is the truth. You are getting paid what you are worth to you company, whether you agree with it or not.
If you run a business you need to know and identify the specific problems in your marketplace. You must be very specific. You want look at that problem and you want to give them the solution.
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